About Dining100
Tables and chairs, at a fair price.
Our story
Dining100 began in 2026 with a simple idea: that buying well should not mean paying over the odds for it.
It starts with one person. Our founder, Amr, picks the range by hand, a small number of pieces at a time, rather than listing whatever a supplier catalogue happens to carry.
We work from Lincoln, and the rule behind the range is simple: everything we list has to earn its place. If we would not have it ourselves, it does not make the site.
Our values, in practice
Easy to put on a page, so here is what each one actually means when you shop with us.
Quality first
Nothing reaches the site unless we would happily live with it ourselves. Every piece is checked against its description, so what you see is what turns up.
Total transparency
Clear prices, a delivery date shown on every product, and no hidden fees bolted on at checkout.
Built to last
We choose things for timeless design and everyday durability, meant to be kept rather than replaced every season.
Customer care
A real team on the end of an email. Straightforward returns if something is not right for you.
Where you will find us
Dining100 is run from Lincoln by Swift28 Ltd. We are an online shop rather than a high-street showroom, which is part of how we keep prices down, but there are real people behind the screen and we are easy to reach.
Based in
Lincoln, LN4 1FR
hello@dining100.co.uk
Phone
07706 409134
Hours
Mon - Fri, 9am - 5pm
Company
Swift28 Ltd, registered with Companies House (No. 17134629)
Sustainability, honestly
We would rather tell you exactly where we stand than greenwash it. Here is what is true today and what we are working toward.